One of the biggest challenges Key Account Managers have is staying proactive with their clients, instead of just being reactive and constantly fighting fires.
Everything we've built at Kapta is meant to create a proactive stance with your key accounts. Voice of Customer interviews and Actions Plans are meant to drive activity and put you in a strong position with your customers.
So as you build out your customer profiles within Kapta, think about how you can be proactive to drive your customer relationships.
Check the following articles to know more: